Brochures make a great marketing tool, providing a lot of information to prospective customers. Whether you are passing them out at a tradeshow, setting up a display in a lobby, or using them as mailers to promote your agenda, there are infinite ways that brochures can be used effectively. But before you can pass your brochures out, here are a few dos and don’ts to consider before brochure printing to ensure that you are getting the most use out of your brochures as possible!
- Do Know the Purpose of the Brochure. Before you get a brochure designed and printed, be sure that you know why you are creating and passing out the brochure. Knowing the purpose behind the brochure will help with creating the message that you want to send, and knowing if custom features will be required to help get your message across.
- Do Spend Time Designing the Cover. Just like a book, people will judge the cover of your brochure. Take the time to design a cover that is powerful, captivating, and pristine. Your message should be clear right from the initial impression of the cover of your brochure.
- Do Have a Clear Call to Action. The most effective form of marketing includes a clear call to action. Be sure when designing your brochure that your call to action is clear, concise, direct, and front and center where it won’t be overlooked!
- Do Not be Afraid of White Space. Your brochure is meant to provide snippets of information, not a full novel. Be aware of how much information you are including on each page, and don’t cram too much information in the given space. Brochures that are inundated with information will often be abandoned, therefore, not fulfilling their intended purpose.
- Do Not be Afraid to Use Creative Typography. Using creative typography will help your brochure to stand out from the rest. Be sure to use you choose a font that will grab your audience’s attention. Remember, all good things should be used in moderation. Don’t go overboard with your chosen typography.
- Do Not Forget Pictures. A brochure without pictures is exceptionally boring. Be sure to use pictures to help show, not just tell, your message. It is a good idea to use your own images when possible, or use stock images that no one else is using. This will help your brochure to stand out and truly look unique.
- Do Not Try to Say It All. Remember you have limited space to get your message across. Trying to say too much can actually hurt your messaging. Think about the product, service, or agenda that your brochure is designed for and focus on how your message can inform, or solve a problem for the intended audience.
Now that you know how to make an effective brochure, you are ready to send your document off for brochure printing. Inkspots Printing & Media Design specializes in printing brochures using high quality ink that guarantees your brochure will be eye catching! Don’t trust your end product to just anybody, trust it to the professionals at Inkspots Printing & Media Design!