Your letterhead is what represents your company to any of your recipients. Therefore, you want the impression you make to be a good one, especially if the purpose of your correspondence is to attract new clients or customers. The best way to do this is to design a business letterhead that sets the right tone. Here’s how you can achieve this goal.
Keep It Simple
Avoid the temptation to put too many elements into your design. All you’ll end up doing is distracting a recipient’s attention from the message you’re actually sending. You also want your letterhead to be as readable as possible. A basic letterhead design usually includes your company’s name and/or logo in the top left of the page. Contact details such as address, phone number, fax number, and anything optional like a website address are typically on the top right.
Choose the Right Color Scheme
It’s the effective use of white space that can keep a letterhead from appearing too cluttered. Also, with color, choose either one or two colors that match the colors you normally use for your brand online and in your other print materials. Doing so maintains consistency. If you’re going to go with complementary colors, use a color wheel or chart to make sure you’re on the right track with your preferred combination.
Pay Attention to Font
Font refers to the style of the text you use on your letterhead. Size is the first thing to consider. You want a font size that won’t have your recipients squinting, but you also don’t want to overwhelm the reader with a font size that’s too big. Avoid “fancy” fonts like handwriting-style or Comic Sans unless this style actually fits your brand. Fonts such as Courier New, Times New Roman, Arial, and Cambria tend to work well for business-related letterhead. You should also avoid things like all caps and italics that can send the wrong message or affect readability.
Stay True to Your Brand
Is your brand casual and fun, or do your clients expect you to be more serious in nature? The way you answer this question will determine how you design your letterhead. If your business is more on the casual side, for instance, you might go with a design that’s bolder since your recipients will likely appreciate or expect it.
Before you place your order from a company like Inkspots Printing & Media Design that specializes in making a business letterhead, don’t forget to proofread carefully. The last thing you want is to have your letterhead delivered with spelling and grammar errors or typos.
With these tips, you can create a letterhead people will remember.