The Inkspots Blog

What You Need to Know

What You Need to Know

With the increasing popularity of the internet, more and more traditional items are losing popularity—with the exception of the watch and the calendar. In fact calendars, both wall and desk, are still very much a part of everyday life for many people. Calendars...

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Printing Postcards and Marketing

Printing Postcards and Marketing

Businesses are finding out that printing postcards are a cost-effective and one of the most efficient ways to increase sales and increase exposure to clients. When designed and carried out properly, postcard marketing can be quite reliable and successful. With...

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Designing and Printing Business Cards

Designing and Printing Business Cards

There is a lot that a business card is responsible for saying in very little space. You want to accurately represent your business, and tell its story, without losing the important information in the middle of it all. The purpose of your business card is to present...

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Flyers vs. Brochures What is the Difference

Flyers vs. Brochures What is the Difference

The top three most popular items to be printed professionally include: business cards, flyers, and brochures. While some people might classify brochures and flyers as the same thing, there are actually some differences, in format and intention, that distinguish...

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The Do’s and Don’ts for Printing Brochures

The Do’s and Don’ts for Printing Brochures

Brochures make a great marketing tool, providing a lot of information to prospective customers. Whether you are passing them out at a tradeshow, setting up a display in a lobby, or using them as mailers to promote your agenda, there are infinite ways that brochures...

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Establish Connections With Customers to Increase Loyalty

Establish Connections With Customers to Increase Loyalty

While doing business in today’s world continues to be focused primarily on efficiency and production, it is crucial to remember to personally connect with each and every one of your customers to ensure their satisfaction. When your customer is emotionally invested and...

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